Sundance Catalog Stores

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In the heart of Utah’s majestic Wasatch Mountains, a unique retail journey began that would transform the way Americans discovered artisan crafts and distinctive lifestyle products. Sundance Catalog Stores emerged from a vision that was as breathtaking as the landscape that inspired it - a dream cultivated by acclaimed actor and environmentalist Robert Redford. What started as a tiny general store nestled at the base of Mount Timpanogos would grow into a national phenomenon that celebrated creativity, independent artistry, and the rich cultural heritage of American craftsmanship.

The Origins of a Remarkable Journey

The story of Sundance Catalog Stores is intrinsically linked to Robert Redford’s passion for preserving natural beauty and supporting artistic expression. In 1969, Redford purchased land in Utah, creating a sanctuary that would become more than just a location - it would become a movement. The original Sundance Village General Store began receiving requests from visitors who were captivated by unique items they had discovered during their stay. These passionate inquiries planted the seed for what would become the Sundance Catalog.

From Local Store to National Brand

In the fall of 1989, the first Sundance Catalog was mailed, marking a pivotal moment in the brand’s history. With just four employees working from the old Sundance Village firehouse, the catalog represented more than just a retail venture. It was a carefully curated collection that embodied:

• Handcrafted artisan products • Unique jewelry and accessories • Premium quality apparel • Distinctive home furnishings

A Commitment to Artistic Vision

What set Sundance Catalog Stores apart was their unwavering commitment to supporting independent artists and craftspeople. Each product told a story, connecting consumers with the rich traditions of American craftsmanship. The catalog became a platform for artisans to showcase their creativity, featuring iconic heritage brands like Frye, Pendleton Woolen Mills, and Old Gringo.

The Sundance Philosophy

Beyond mere retail, Sundance Catalog Stores represented a lifestyle of creativity and individual expression. As CEO Matey Erdos eloquently stated, “This beautiful place called Sundance is where we create an emotional connection between our curated products, our consumers, and our employees.”

🎨 Note: The Sundance Catalog continues to honor its original mission of supporting American craftspeople and preserving artistic traditions.

By 2019, the catalog had grown to employ over 500 employees, serving customers across the United States and offering a meticulously curated selection of products that captured the spirit of independent creativity.

The legacy of Sundance Catalog Stores transcends traditional retail. It represents a vision of preserving artistic heritage, supporting independent creators, and offering consumers a glimpse into a world where craftsmanship and creativity reign supreme.